Orchestra Software Hosts 5th Annual User Conference

Orchestrate 2016 is one of the largest annual conferences focused on the business and technology side of craft beverage manufacturing.

More than 300 attendees from breweries, distilleries and other beverage manufacturers across the U.S. and the world gathered in Portland, Ore. October 26th – 28th for the annual Orchestrate user conference. Orchestrate is hosted by Orchestra Software, a privately-held company that creates industry-specific business management software to consolidate all company operations into a single application.

Now in its fifth year, Orchestrate has quickly established a reputation as one of the largest annual conferences focusing specifically on the business and technology side of craft beverage manufacturing.

The 3-day conference provided unique opportunities for breweries and distilleries to network, engage, share and learn best business practices to survive today’s increasingly competitive climate.

Various presentation formats ranging from keynotes, group workshops, regional-based user forums and other sponsored speaking sessions delivered the actionable insights for attendees to incorporate into the business to stay competitive.

Technology was a key focal point throughout the conference, as noted in the opening keynote provided by Orchestra Software President, Brad Windecker. “The Digital Transformation of the Craft Beverage Industry,” addressed the craft beverage industry’s need for industry-wide adoption of technology in order to radically transform the business:

“It’s no longer good enough to make good craft beer or spirits,” said Windecker. “That’s the new baseline. Now, success depends on how manufacturers approach the business side to achieve their goals and execute a vision. This includes investing in technology to escalate your business and outpace the competition.”

Special guest and Oregon Senator Ron Wyden joined Windecker on stage to further validate how craft’s economic impact has captured the attention of many on Capitol Hill. Wyden detailed how small businesses like breweries, distilleries, wineries and cideries have influenced many important issues like taxes and spent grain regulations.

The conference also featured an expanded exhibitor hall for attendees to connect with current vendors and establish new relationships with industry leaders. This year’s exhibitor list included a wider variety of vendors ranging from brewery automation systems and crowler machine manufacturers to hop suppliers, brewery architects and business consulting firms.

“Our growing network of preferred partners allows us to easily align our users with the industry-leading systems, top suppliers and trusted advisors,” said Windecker. “It’s one of our many efforts to help our customers take their business to the next level.”

The Orchestrate welcome reception capped off an engaging day of sessions, offering a “Uniquely Portland” experience complete with local food options and nine craft beer selections, all generously donated by members of the Orchestrated community.

The user conference concept was born out of a desire to provide Orchestrated customers an experience that combines learning, sharing and networking with the best that Portland has to offer. For Windecker and employees at Orchestra Software, conference end marks the beginning of the next, at least from a planning perspective:

“Orchestrate embodies our ‘Customer First’ mindset and we will continuously improve the conference experience year over year in the same way we improve our products,” said Windecker. “We’ve already started planning Orchestrate 2017 with the goal of providing our users with new knowledge, connections, ideas and inspiration that will help these growing companies run better for years to come.”

About Orchestra

Orchestra Software is a privately-held enterprise software company founded in 2008. Orchestra creates industry vertical solutions that are scalable for large companies yet affordable enough for small and midsize growing companies.

Orchestra Software’s business management software, known as Orchestrated, consolidates all company operations into a single application, providing unparalleled insight into the business, creating opportunity for cost savings and increasing profitability.

Orchestra Software has received numerous awards, including a recent nomination as one of Oregon’s top 50 fastest-growing private companies by the Portland Business Journal.