Challenging the status quo of old school software implementation models
Orchestra was founded in 2008 by a team of former software consultants who were frustrated with the old way of selling enterprise software.
As we’ve expanded into various industries, we’ve recognized the importance of standardization – from the chart of accounts, to the process flow of information, it all needs to be familiar. We started in the craft beer industry with the launch of OrchestratedBEER, which soon evolved with advancement of the spirits industry with OrchestratedSPIRITS, and come 2017, the wine industry with the introduction of OrchestratedWINE. Through this evolution, we’ve perfected what is known as the Orchestrated platform.
Orchestra provides an industry specific, all-in-one platform to replace the disparate business tools & systems used by craft beverage manufacturers.
An Orchestra typically has a lot of moving parts – woodwinds, brass, strings, percussion and so on. Individually, they carry a decent tune and can function alone, but bring them all together with the help of a seasoned conductor and you have all the pieces (or departments) working together in harmony to produce beautiful music.
An Orchestra is the perfect metaphor for the departments (or people) in your business and the software is the conductor, helping all the other sections communicate effectively to create beautiful music – aka profit. Thus, the term “Orchestrated” was born.